Case playback:
A graduated from a famous university food processing technology, and have made an important technological achievements in bread and cakes. In 2009, after graduating in July, he founded the Food limited liability company B A. The company is located in an adjacent to several university the larger flow of people and good location, and the choice of high-grade materials for decoration. Although the rent, renovation, equipment, personnel, raw materials and sales promotion cost A most of the money, but after opening a hot business didn't let A down. But the attendant lack of experience, poor management of B company manager, frequent customer waiting time is too long, the best-selling products, the problems such as lack of conspiring to steal. A had to struggle to cope with the day-to-day management, but still can not guarantee the stability of product quality and work passion. Three months later, B near the company opened a new bakery chain stores, the passenger flow is greatly reduced. In order to win the competition, B company issued a substantial advertising promotions in the city's largest circulation newspaper, and held many activities outside the shop, to a certain extent for the part of the customer, but also further reduce the profit space. In order to make up for the shortfall in funds, improve the competitive ability, B company began looking for partners and investors. The process of negotiation, although A advanced repeatedly stressed the company technology and market wide, but it is difficult to clear answer about the size of the market, marketing plan, cooperation, investment returns and other specific problems, failed. In 2011 January, B has been unable to spend the time in quiet winter, have to shut up shop.
Intensive analysis:
Business plan, is the entrepreneurial system of entrepreneurial activities specific planning analysis and description, generally in written form. The business plan is the soul of the entire business process, represents the entrepreneurs and responsible attitude on the strong desire to succeed and fully prepared and stakeholders, can increase the chances of success. When entrepreneurs selected business objectives and determine the entrepreneurial motivation, and in the capital, contacts, market conditions are ready or have accumulated a considerable strength, will have to write a complete business plan. It not only can help entrepreneurs combing the advantages and disadvantages of the enterprise, the venture firm goal, has the plan to carry out business activities, is often used for access to venture capital, bidding, apply for loans, commercial cooperation, project approval.
In this case, although the A has technical advantages, some background knowledge and entrepreneurial passion, but not a complete business plan on the rush to entrepreneurship, entrepreneurial advantages to highlight, prevent business risk. When the resource is exhausted again to planning, it is too late.
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