Since the nineteen eighties, along with the rapid development of technology,the market vary from minute to minute, and international competition intensifies, flexibility and elasticity of enterprise organization continue to improve. Enterprises began to reshape the internal organization, and strengthen the establishment of cooperative alliance relationships with external, in order to achieve the risk sharing, complementary resources, make up or enhance the entrepreneurial ability of alliance enterprise. As the elements of integration strategy of less investment, quick response, low risk, enterprise alliance was sweeping the business circles of developed countries, and gradually formed a domestic and international enterprise alliance network with large Multi-National Corporation as the main body.

  Nineteen ninties metaphase, after fierce competition on the market, China's enterprise alliance gradually rise, the number of coalition rapidly grow. But our country is still in the primary stage of enterprise alliance, many entrepreneurs lack of long-term strategic goals and cooperation consciousness, products alliance bonded with equity is more, weak interaction in the study. The entrepreneurial organization needs a set of scientific and effective method to optimize the alliance form, expanding the range of the alliance, make full use of the factors of production at home and abroad, and actively explore the domestic and foreign market.......

 

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