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Since the nineteen ninties, the international economic environment took a new and profound changes. Social production network in the world has been formed, the traditional division pattern based on natural resources and products has been broken, the adjustment of the world industrial structure increase, the impact of economic globalization on the world is becoming more and more profound. With the changes of international environment, the international market homogeneous enhancement and transnational trade cost reduction, the international competition has shown new competition pattern of regional competition internationalization, localization of international competition, various subjects as competitors.In this international competition environment, if enterprises want to survive and develop, must participate in the global competition. But facing the huge change of business environment and the increase of the degree of environmental uncertainty, international entrepreneurship will inevitably encounter all kinds of obstacles and setbacks. Once the international entrepreneurship strategy failure, not only wasted a lot of money, but also will greatly affect the enterprise's internal stability and external image.
The entrepreneurial organization needs a set of scientific and effective method to break the home market, integration of global resources, grasp the international business opportunities, reduce the international business risk, realize the maximization of enterprise value.......
International business consulting programme of SLEEING
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