In entrepreneurial recession period,the firms usually possess higher management level, strong capital strength and a certain position in the market, but the various potential of enterprise essential to mining, gradually appear the disease of the large enterprises, such as overstaffed organization, slow action, rigid mechanism, backward technology, products or services cannot meet the market demand, gradually decreased and even damage the reputation. With the shrinking of the market and rising costs, the profit of the enterprise slipped substantially, less cash, increased the risks. If enterprises cannot be timely added a new factor of production, to keep up with the pace of demand, technology and policy, enterprises will inevitably decline.

  In recession period, entrepreneurial organization need a solution to careful analysis of operating status and main problems, decide whether or not to continue to operate, and format specific strategies and methods of renaissance, shrink or exit......

 

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