Entrepreneurial maturity period enterprises rapid expansion of asset scale, technology development is relatively mature, product or service to be recognized by the market and began mass production, rapidly increasing market share, brand advantage has been formed, the market risk and technology risk is greatly reduced. But the market demand tends to saturation, horizontal competition increase, strategic direction gradually blurred, entrepreneurial team differences increase, the cost of production increased in a certain extent, reduce the sales price, profit margins gradually descending after reaching the top.

  In mature period, entrepreneurial organization need a solution to strengthen strategic adjustment, cultural construction, the market correction, product improvement, marketing mix adjustment and the comprehensive risk management, in order to stimulate a sense of crisis, enhance the core business ability, maintain and expand market share......

 

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