Case playback:

　　A is B Real Estate Company senior management personnel. In the course of work, he found that many of the family household appliances varieties and the quantity increases day by day, because the remote configuration of each household electrical appliances are different, how to keep and use the remote control to become the customer headache. If there is a multifunctional remote controller to realize unified, intelligent, remote, visualization of household electrical appliance management, there will be a huge market space. After consulting the survey found, requirements for multi-function remote control technology is not high, low cost, less competition. A thinks the market gaps is an excellent entrepreneurial opportunities, he resolutely resigned in 2010 August, the establishment of C science and technology limited company. Subsequently, C company invested heavily in product development and market development. But production, installation requirements are scanty. In order to promote sales, A can strengthen the intensity of the real estate developers direct relationship marketing and mature cells, and a promise of payment after the first installation, not satisfied can return. Subsequently, the market rebound, the products listed, payment is successful. As the increase in the number of multifunctional remote controller, customer complaints is increasing, the main manifestation of instability in the quality of the products, remote compatibility is not strong, the function is not fully realized. To stabilize the market, C company side to strengthen market maintenance, product processing side to entrust technology better business. Through product upgrading, multifunctional remote controller quality has improved, but the cost is also increased, profit margins are falling. What is more serious is that, due to China's household electrical appliance enterprises no uniform protocol, remote controller to quickly enhance compatibility. In 2011 October, the outbreak of the crisis of C company, property developers to stop the installation, the user also demands the return, the company cash flow fracture, A to defeat the dissolution of the company.