Case playback:

　　A was founded in 1999, mainly engaged in production and sales and research and development of glass, color picture tube color display tube, an end to our country should not produce kinescope glass shell and large screen color picture tube history, products for the domestic CPT plant supporting and exported to Korea, Malaysia, Brazil and other countries. By 2003, A company has become China's largest color glass production enterprises, third in the world. Beginning in 2000, China's color TV industry to shuffle, rapid decline of traditional CRT bulb profit. In 2002, after the United States returned from A company leadership study, CRT television that there are at least 10 years of market opportunities, rejected a series of product development proposal, decided to invest 1100000000 yuan on the horse B projects, expand the scale of production of large screen glass. In 2003, A's 900000 acquisition of the United States of America C company 9 production of 63 cm to 86 cm of various specifications of the big screen glass production line, one of the world "glass king". From 2004 to 2005, flat panel TV has become the main players in the market, and quickly swallowed the traditional CRT TV market, CRT glass massive backlog, the price cut to 35%, A major branch of large area. In 2005, A forced the company decided to invest a digital high-definition television chip and TFT LCD glass substrate production lines project, but it's too late. In 2006, A company has a huge loss. In 2008, declared bankruptcy.

　　Intensive analysis:

　　The social and economic activities have become increasingly complex, the project investment scale, involves the specialized content is more and more widely, technology is change rapidly, market competition is brutal, investment opportunities are transient, grow with each passing day complexity and importance of the project decision, its quality directly affect the merits of the project. In order to reduce risk, improve efficiency, the project investment should follow the principles of scientific decision-making, democratic decision-making, multi-objective comprehensive decision and risk responsibility, and creative. Decision as far as possible the data is accurate and reliable, scientific method and the method validation, analysis of logical and persuasive power, must not blind decision, perceptual decision making.

　　In this case, the A company to seize the market opportunity, is rapidly becoming the industry's. In the face of television production of the third technological revolution, A, this can be by virtue of its own strength in China flat-panel TV era spanning development become the protagonist. But A ignore the changes in the market, in the absence of rigorous scientific proof of the circumstances, the blind decision Ma B project, the acquisition of C, the quest for global glass's vanity. As the world TV technology innovation, serious imbalance between supply and demand of color TV glass market, wiped out the A company core competitiveness, and ultimately be ruthless market competition.

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