Entrepreneurs can choose business opportunities there may be many, but not every business opportunities will give entrepreneurs to bring the same benefits. Each business opportunities have some uncertainties, there are certain capital, technology, information, channels, management of risks. Entrepreneurs need to scientific analysis and assessment on the entrepreneurial opportunity before use, in order to reduce the business risk, enhance the probability of success.

　　Evaluation method of entrepreneurial opportunities include qualitative analysis method and quantitative analysis method of two kinds of. Qualitative assessment of entrepreneurial opportunities including industry and market conditions, capital and profit ability, competitive advantage, the management team, is fatally flawed, the entrepreneur's personal standard, the ideal and the reality of the strategic gap etc.. Quantitative analysis includes standard matrix, Winstin Moorhouse, pat Betty, Taishenmitefa choice factor method, four kinds of assessment methods.

　　Because the opportunity is fuzzy and the time characteristic, entrepreneurs generally do not spend too much time were too complex Opportunity Assessment, but more with commercially sensitive, past experience and relationships to opportunity evaluation.

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