Industry, refers to the production has the common characteristics of the product, a group of enterprises or enterprise groups influence each other in competition. Entrepreneurial behaviors means into an industry to participate in competition in the industry, potential benefits and access to business opportunities contained in the competition. The industry environment, is a collection of environmental factors may influence in the same industry enterprises. The industry environment will directly determine the basic situation of entrepreneurs choose to enter the industry and enterprise market space, the degree of competition, profitability, even in relation to the business of vital importance. By analyzing the factors of the industry life cycle of entrepreneurial activities, competition structure, the average level of performance and profit potential, entrepreneurs can understand the attractiveness of the industry size and structure, so that the rational choice whether to enter into the link, and the timing of entry, effectively evade and transfer of industry risk. In general, entrepreneurs to enter growing industry is conducive to maximize long-term interests, priority selection into the barriers and exit barriers are low industry can pursue short-term interests. Choosing to enter and exit barriers are low growing industry is optimal behavior combination entrepreneurs short-term interest and long-term interests.

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