The value goal, is the entrepreneur value exchange activities of the target, used to describe the realistic demand, entrepreneurs of the exchange value of future space and value of media, two aspects including enterprise mission and market positioning. Entrepreneurial opportunities provided business may, value goal is further clarified the source of venture value and prospects, business model direction, path and performance of established standards. In a buyer's market today, the entrepreneurial model only based on value target appropriate, to grasp the initiative in the market competition, sustainable development.
Enterprise mission, refers to the business purpose of existence, nature, tasks and responsibilities, usually includes the existence reason, the expected value of three aspects, the core. Enterprise mission not only determines the basic direction and the characteristics of entrepreneurial model, and will directly affect the implementation of entrepreneurship and entrepreneurial strategic target, then affects the formation and promotion of entrepreneurial ability.
Market positioning, is entrepreneurs through the analysis of customer interests, position competition market and the existing condition of the enterprise, determine the target market of the enterprise and the product position. For example, a 7-up positioning in the "non Cola", the positioning of red canister Wang Laoji "prevention lit drink beer", high positioning in the "champagne beer". Market positioning is the key of entrepreneurs to find characteristics are more competitive than competitors in their products, such as product quality, and cost advantages, and through the four aspects of the target market positioning, brand positioning, product positioning and competitive positioning content, a clear expression of the enterprise and the product with the existing and potential competitors in the target market difference, is conducive to the unique image establishment of enterprise and product, to customer great and lasting appeal, lay a foundation to lead the market demand for the development of enterprises.
Through the market - products - competition three-dimensional combination, can be a plurality of regional market recognition of specific business opportunities contained. Entrepreneurs need to select the appropriate market areas according to their own situation, and provide guidelines for the value formation of value sharing.
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