After determining the marketing planning, the need for further detailed marketing plan, ensure the correct, effective implementation of the marketing plan. Marketing plan includes action plan and budget plan two categories.
Action is the marketing target, marketing strategy into concrete actions, including the specific problems of organization form, sales team and customer relationship, in order to facilitate the implementation and inspection. Effective marketing organization is the basic guarantee to complete the enterprise marketing work, mainly has the function type, area type, product form. The personnel of the enterprise marketing activities need a reasonable organization, organization of higher sales team to complete. Sales team management mainly includes the sales force structure, sales staff recruitment, training and other aspects of the sales team. Customer relationship is refers to the enterprise to establish a customer-centric business philosophy, based on customer information resource management, to provide satisfactory products and service to the customers, selection, and development and on that basis, seek to maintain the customer a series of standardized management and the marketing strategy. Mainly by the customer satisfaction, customer support, customer retention and customer churn rate and other indicators.
After the action plan, through the appropriate method to convert it into the budget, to digital, monetization, marketing planning and action plan is more detailed and precise. Marketing plan through the marketing execution into marketing activities. Marketing plan if well implemented, the marketing objectives will be realized smoothly. But marketing plan implementation process, often can appear the abnormal conditions, through the marketing control problems, find out the reasons, and to take appropriate measures to solve the existing problems, in order to ensure the marketing activities according to the marketing plan implementation and the successful completion of.
The above software automatic translation content does not meet your needs?
Give me a message or call: +86 10 62530048