The partners is a key factor determining the success or failure of the enterprise alliance. If appropriate, may realize the "win-win", can be lasting alliance. Otherwise, the alliance is also difficult to avoid the fate of failure. This is a formidable task, need to make prudent decisions management from the following aspects:
1, alliance value
Based on the analysis of the external environment, enterprises should fully tap the market opportunities and risks, the revaluation of existing strategic adaptability and improvement direction. Based on the analysis of internal environment, detailed decomposition of enterprise value chain, the enterprise in the value chain of the comparative advantage and position.
According to the position of enterprises, establish alliances of different, and evaluated from the union, League prospects, opportunities get from the alliance of production elements and gains. Enterprises in the create or join the strategic alliance, the union parties at least should consider the following factors: cooperation motivation potential partners of strategic strengths and weaknesses, potential partners and target, coalition partners to alliance investment key elements.
2, cooperative location
Although the development of information technology and transportation enterprise can be produced in a wide range, but the suitable location choice can better ensure the enterprise productivity. Enterprise alliance in the choice of partners, can according to the potential cooperation in the field to determine the regional location of the future partners, partners, negotiate for lower cost, to lay a good foundation for cooperation and regional advantages to achieve the strategic goal of enterprise alliance. Partner location choice factors generally include natural resources, human resources, industrial agglomeration, market demand, geographical location, traffic conditions.
3, cooperation
Partners are not at the lowest cost to determine the basis for decision-making, but to produce the ability as the main standard. A measure of whether the enterprise can become partners, mainly investigated from legitimacy, compatibility, complementarity and put into four aspects.
Overall, the partner selection of enterprise alliance is a multi-objective problem, namely from multiple angles, multiple factors, comprehensive evaluation of potential partners. The enterprise must according to their own strategic objectives, selection can help you achieve the strategic intent, a pioneering advantage what I lack, can bring complementary skills, production capacity and market partners.

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