The international business strategy is a complex process, which involves strategic evaluation standard, culture, the expectations of the stakeholders, and a variety of specific evaluation indicators and methods. More importantly, the strategic choice of evaluation criteria is not absolute, only has relative meaning, an international entrepreneurs ultimately choose what kind of strategy depends both on the environment and market position, but also depends on its culture and risk preference. So, the strategic choice is often not a purely logical and purely rational behavior.
In order to guarantee the effectiveness, acceptability, feasibility and applicability, in order to reduce the strategic risk, promote strategic value, international business should establish international business system of post responsibility, clear responsibilities of relevant departments and positions, authority; establish international business decision-making system and system of authorization, approval of specific authorization. Methods, procedures and the related control measures, regulations for the examination and approval authority of the responsibility scope, and handling the responsibilities and work requirements; the establishment of international entrepreneurship accountability system, the international business major decision-making error, fails to perform the procedures for examination and approval and not in accordance with the provisions of international entrepreneurship business departments and personnel shall be investigated for the corresponding responsibility; according to the different international entrepreneurial business to formulate the corresponding business process, clear part of the control requirement, set the appropriate records or documents, records the business aspects of the situation, strengthen the internal audit, to ensure that international business process control.

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