The same entrepreneurial opportunities and entrepreneurial environment, there are different value to different international entrepreneurs. International entrepreneurs need to combine their own specific situation, a comprehensive evaluation of the many international entrepreneurship factors, risks and benefits of specific projects of international entrepreneurship, provide the basis for the international business strategy choice. International entrepreneurship strategy evaluation, is on the basis of feasibility study, according to the international entrepreneurial risk preference to carry on the appraisal to the international business environment, in order to find the best international business plan. It generally includes: environment scanning, key factors screening, the strategic situation evaluation steps.

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