A. Establishing and improving the business strategic management system, to seize the business opportunities in the dynamic and complex environment

 

　　1, Prominent problems

 

　　In recent years, in the superposition effect of many factors (such as government regulation gradually relaxed, economic inequality expansion, promote energy conservation and environmental protection consciousness, knowledge intensive degree increase, irregular technology breakthrough, the speed of information dissemination accelerate, industrial structure adjustment speed, overall surplus production capacity, intensifying global competition etc.), rapid changes in customer demand, the speed and amplitude of entrepreneurial environment changes continuously, and presents a dynamic characteristics. At the same time, along with the development of economic globalization and production scale, mutual dependence between the elements of the environment aggravation, a particular market environment for participants, products, technology, exchange and other factors in terms of quantity, scale, frequency difference, also presents the characteristics of complexity.
The dynamic and complex environment will inevitably affect the entrepreneurial opportunities and entrepreneurial risk, the entrepreneurial process show a high degree of fuzziness, discontinuity and risk. This makes the value of entrepreneurship is often difficult to achieve, and even lead to business failure.

 

　　2, Curriculum objectives

 

　　Understanding the basic connotation and the process of entrepreneurship, understand the basic trend of entrepreneurship and the related theory, familiar with the basic process of enterprise strategic management and the main methods, enhance the entrepreneurial process of judgment and prediction ability by enterprise strategy management, reduce uncertainty, increase the probability of success, enhance judgment ability and prediction ability of the entrepreneurial process through the enterprise strategic management, reduce uncertainty and increase the probability of success.

 

　　3, Content of the course

 

　　(1) Entrepreneurial characteristics and business life cycle;

　　(2) Evaluation of the global entrepreneurship tendency and related theories;

　　(3) Overview of business strategic management system;

　　(4) The entrepreneurial opportunity strategic decision procedure and method;

　　(5) Value of entrepreneurship strategic decision procedure and method;

　　(6) Precision innovation strategy decision-making process and method;　　

　　(7) Integrating elements of strategic decision procedure and method;

　　(8) Business risk response strategy decision-making process and method.

 

　　4, Follow up

 

　　Assist to establish and perfect the enterprise strategic management system of business organization, so that entrepreneurs change from decentralized management model of specific, isolated, trivial for the process management model of overall, have a definite object in view, comprehensive and efficient. Through continuous upgrading of entrepreneurial ability, reduce the dependence degree of success in entrepreneur's personal quality and professional skills, and help entrepreneurs to seize the opportunities in the dynamic and complex environment, achieve long-term development objectives of entrepreneurship.