Value management refers to the process that entrepreneurs making, selecting and applicating a business plan, continue to create value and transfer value for the market. Value management is a unique resource entrepreneurs have, it often determines the enterprise establishment and running smoothly. Different entrepreneurial planning prompted entrepreneurs take different actions, will eventually show different entrepreneurial effect. The entrepreneur only get rid of the constraint of competition, price, market and product, from the perspective of cooperation, innovation, customer and industry to implement the enterprise planning, can reduce dependence on specific resources and capabilities through the value sharing and overall synergy, and grasp the business opportunities. by constructing the value group and setting internal value, enterprise value management determined entrepreneurs how to realize the value, share value and operational details, setting the fundamental goal and internal driving force for entrepreneurship, solving the problem of entrepreneurial object.

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