Opportunity management refers to the process that entrepreneurs identify, assess and select entrepreneurial opportunity through the analysis of entrepreneurial environment. In the dynamic and complex environment, business success is the possibility of the future opportunities, entrepreneurial opportunities is the starting point and the core of business. Cannot identify entrepreneurial opportunities not enterprise, and without proper opportunity choice will make the enterprise become passive water without source. Opportunity management ability decides entrepreneurs what should do, what not to do, and determine the direction and scope of enterprise, solving the problem of entrepreneurial purpose.

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